CCR Question #2 Draft

Our marketing and distribution plan would be successful to our target audience because we have multiple platforms to use Instagram has people ages 18-40 who regularly use it which our account can be easily accessed and followed. This allows a good amount of audience to view what Getaway Travel has to offer. our website with multiple option for subscription targets people 30 and up which allows for people to get their magazines sent to their email or door. This is great for people who do not use social media. For the people who do not use internet our magazine would be in store which also targets people 30 and up. Many of the travel magazine companies I researched also used they methods and have great success with doing so like Sunset and Nation Geographic Travel. All of these options allow for a wide range of audience to engage in our product. Traditional distribution for travel magazines would be to have a producer whole sales and a retailer which we would have but I would also plan to get my magazine sent for free to places like doctors offices and coffee shops so that my product has the most exposure it possibly can.