Audience Engagement Research

The Sunset magazine is a travel magazine and our target audience is similar because they are trying to get customers who can afford a vacation. They are targeting people with families and elderly people. The Sunset magazine targets people who want to go to the West of the united states. They market their magazine by having the magazine in many stores and distribute it by having it mailed to offices and stores. The form of media that was used is print, email and social media. For my magazine I would use print and I would make a website. They have a subscription service and I would also put that service on my website.